Give Buyers a Reason to Stop By—and an Incentive to Come
Every exhibitor receives a custom $250 discount code and access to free promotional tools to help drive awareness, booth traffic, and quality conversations onsite. Whether you use our platforms or your own, the goal is the same: get in front of the audience—before the show even begins.
Use Your Code to Drive Registrations—And Win
Plus every registration tied to your custom discount code boosts your chances to win in our referral contest. The exhibitor with the most referred registrations will receive a free 10x10 exhibit space (or equivalent sponsorship credit) at HR Tech 2026.
Monitor how your outreach is performing and how you rank in the contest:
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See your standing on the Leaderboard in the Exhibitor Hub to see your progress toward winning free exhibit space.
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View who has registered using your code through the Invite-a-Customer platform—great to follow up, say thank you, or plan meetings in advance.
The Invite-a-Customer platform is accessible through the Exhibitor Registration Portal (link available in the Exhibitor Hub).