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New for 2026
Exhibitor Guest Passes = A Strategic Advantage
Exhibitor Guest Pass Program Details
All 2026 exhibitors receive complimentary Expo passes to invite qualified HR practitioners to HR Tech.
- 10 Expo passes per 10’x10’ booth space
- 5 Expo passes per 5'x10' booth space
- 5 Expo passes for Startup exhibitors
- Maximum allotment: 30 Expo passes per exhibiting company
Additional guest passes may be purchased on the Invite Your Customers tab in the exhibitor registration portal at preferred rates if you’d like to invite more than your complimentary allotment provides.
How to Invite Your Guests
All exhibitor and sponsor guest passes are managed in one centralized area, making it easy to:
- See how many guest passes you have available
- View which guests have registered using your invitations
- Send invitations directly from the platform
- Purchase additional guest passes above your allotment at preferred rates
ACCESS COMING SOON!
For sponsors, any complimentary conference passes included with your sponsorship will appear here as well.
Why Guest Passes Change Onsite Outcomes
Your guest passes are relationship-building assets that will help your team prioritize time with current customers and priority prospects alongside the broader HR Tech experience. Used this way, they allow you to:
Focus your team's time onsite on accounts that matter most
Your team spends less time qualifying interest and more time advancing known opportunities.
Pre-set meetings for onsite instead of relying on chance encounters
Invited guests arrive with context and intent, making it easier to schedule time and avoid “catch-me-if-you-can” booth conversations.
Bring multiple stakeholders from the same account onsite at once
Guest passes remove friction for broader buying teams to attend together, enabling more complete conversations.
Anchor onsite conversations to existing relationships
Discussions start further along because the relationship already exists — not at first introduction.
Timing Matters
HR professionals rarely decide to attend conferences at the last minute. Attendance typically requires advance notice.
May and June are reasonable times to begin outreach for an October event as many HR professionals are actively shaping their fall schedules. Invitations sent later can still be successful, but earlier outreach helps avoid situations where interest is high and availability is limited.