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August 19, 2025

Who Will Win? HR Tech Reveals 2025 Pitchfest Participants

During the three preliminary rounds, each participant gets three minutes to present their concept, followed by two minutes to answer questions from the judges. Scores result from the judges' panel (70 percent) and audience voting (30 percent). The combined total determines which six startups advance to the Pitchfest final.

Pitchfest advisor and WorkTech analyst George LaRocque commented, “With every participant having equal opportunity at the top prize, the live action of Pitchfest adds a dynamic element to the program. It often comes down to the very last second, making it an experience you have to be there to see in person – especially if you’re an HR professional looking for that next wave of technology. These are the companies at the forefront of industry innovation.”

In alphabetical order, the companies set to participate in this year’s Pitchfest are:

In addition to LaRocque, this year’s judging panel includes industry luminaries Jeanne Achille, CEO of The Devon Group; Michele Bodda, President, Experian Housing, Verification Solutions and Employer Services; Madeline Laurano, founder and Chief Analyst at Aptitude Research; Caitlin MacGregor, co-founder and CEO of Plum; Rebecca McKenna, Senior Vice President, Brand and Innovation at HR Executive; Alicia O’Brien, Senior Vice President, Innovation, Consulting and Customer Success at Wilson; Tim Sackett, SPHR, SCP, President of HRU Technical Resources; and Kim Seals, Senior Partner, West Monroe. Sponsoring the prize package will be CoAdvantage | PrimePay.

To be part of the Pitchfest audience and vote on the 2025 winner, register to attend HR Tech by visiting https://www.hrtechnologyconference.com/register.

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