Jeff is a distinguished keynote speaker, consultant, and author with over 30 years of experience in marketing, sustainability and innovation. Known as the "Millennial and Gen Z Marketing Guy,"Jeff has traveled globally sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group, a groundbreaking effort that inspired his first book, “Marketing to Millennials”. He has since co-authored four additional books, including “Marketing to Gen Z”. Jeff is a regular contributor to Forbes and has delivered more than 900 "TED Style"talks worldwide, sharing his insights and recommendations with diverse audiences. Jeff earned a degree in economics with an emphasis in marketing from The Wharton School of the University of Pennsylvania.