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George LaRocque

George LaRocque

Founder and Principal Analyst, WorkTech
United States
George LaRocque is the founder of WorkTech, a market intelligence and strategic advisory firm covering the HR and work technology ecosystem. With more than 30 years of experience as an HR leader, tech executive, and B2B founder, George brings an operator's instinct to market analysis, grounding every perspective in data, not just narrative. WorkTech tracks global investment and M&A activity across 65+ specialized Work Tech categories, with 8 years of proprietary funding data totaling $65B+, representing the industry's deepest independent data set. George translates that intelligence into strategic guidance for early-stage founders, scaling tech providers, and investor and M&A teams navigating one of the most dynamic markets in enterprise software. He is the co-founder of the HR Tech 100 Fund and the host of the annual HR Tech Investor Experience and PitchFest in Las Vegas. His market intelligence and thought leadership reach practitioners and investors through the WorkTech newsletter, podcast, and research reports at 1worktech.com.

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