Crystal Miller Lay is the CEO of the GBS Companies, specialising in talent attraction, employer branding, recruitment marketing, and transformational strategy consulting. Her work integrates I/O psychology, digital strategy, and behavioral science to help companies transform how they recruit and retain talent. She has led high-impact initiatives for Fortune 500 and global brands—including Zoom, Eli Lilly, eHarmony, the American Heart Association, Glanbia, Pier 1 Imports, and more. With over two decades of experience launching award-winning employer brands, recruitment campaigns, and transformational strategies, Crystal has helped shape the talent acquisition, recruitment marketing, and HRTech space. She led the largest study to date on the EVP gap for neurodivergent talent and recently researched the cognitive impacts of AI on job seekers. A passionate advocate for inclusion, psychological safety, and accessible hiring technology, Crystal works at the intersection of innovation and equity. She holds an MBA, an MSc in Industrial/Organisational Psychology, and certifications in AI ethics and application. Crystal is driven by one mission: to harness human insight and technology to make work work better—for everyone.