HR Tech Partnership Summit

September 30 - October 1, 2019 | Sands Expo Center

Grow existing — or create new — HR tech partnerships and strategic alliances!


Make the best use of your time leading up to the world’s largest HR technology Expo by taking part in the HR Technology Partnership Summit. We’ll provide the meeting space and the technology for you to effortlessly arrange one-on-one meetings with your current or potential new partners. All the players will be in town for HR Tech already, so there’s no better time to arrange for these types of meetings face-to-face!

How will partnering discussions happen?

A few weeks prior to the summit, you’ll be prompted to review the list of HR tech service providers that will be in attendance and be able to send a request to those with whom you'd like to have a 30-minute meeting. Additionally, you’ll be able to review meeting requests from others. Meeting requests can be accepted or declined by either party. It is OK to decline a meeting request if you feel the request is not a fit.

Our robust scheduling platform is designed to streamline finding potential partners and subsequently book meetings with them. It’s a great time saver.

At the summit, you’ll meet at the designated time with your selected potential partners for 30 minutes. You’ll access our scheduling platform to see your designated meeting times and to read the profiles of those you are meeting with.

Sign up for the Summit today! There is no cost for exhibitors of the 2019 HR Technology Conference and a small registration fee of $150 for others.

2019 EXHIBITORS REGISTER HERE NON-EXHIBITORS REGISTER HERE HR Tech Meetings

2019 HR Technology Partnership Summit Agenda

Monday
September 30
Function Session Description Speakers
8:30 - 9 a.m. Welcome    
9 - 9:30 a.m. One on One meeting    
9:30 - 10 a.m. One on One meeting    
10 - 10:45 a.m. Session 2020 Digital Marketing Brandscape: The Top Brands in HR Tech and Key Industry Trends
Who are the top brands in HR tech? How are industry and marketing trends changing the way companies go to market? The B2B branding experts at The Starr Conspiracy will unveil their research on the best brands in the industry and talk about the forces shaping the market.
Steve Smith, Partner and Chief Marketing Officer, Starr Conspiracy

Lance Haun, Practice Director, Starr Conspiracy
11 - 11:30 a.m. One on One meeting    
11:30 a.m. - 12 p.m. One on One meeting    
12 - 1:30 p.m. Lunch on Your Own    
1:30 - 2:15 p.m. Session Understanding the New World of Independent HR-Tech Analysts and Influencers
In the past, HR and IT leaders researching potential HR-tech purchases had few true sources of (hopefully) unbiased market information. But today, a new category of independent HR tech analysts has emerged and is becoming increasingly important and influential in the HR-tech market. These analysts have developed large, engaged audiences in the HR community and collaborate with HR leaders and HR-tech providers in new ways—and should be a component of every vendor's marketing strategy and execution. In this session, hear from several of the leading HR-tech independent analysts and influencers on the best ways to maximize your partnership with them and, thereby, ensure a successful outcome.
Steve Boese, Co-Chair, HR Technology Conference

Ben Eubanks, Principal Analyst, Lighthouse Research and Advisory

George LaRocque, Founder, Principal Analyst, HRWins

Madeline Laurano, Founder, Principal Analyst, Aptitude Research

Trish McFarlane, CEO, H3 HR Advisors
2:15 - 2:45 p.m. One on One meeting    
2:45 - 3:15 p.m. One on One meeting    
3:30 - 4 p.m. One on One meeting    
4 - 4:30 p.m. Session Mastering Your Marketing Spend: The Key Factors HR-Tech Vendors Need to Know
In today's growing, crowded, noisy and increasingly complex and fragmented HR-technology space, how can you best determine a marketing budget and, more importantly, how should you spend it in a way that realizes the best results? This presentation will help you better understand the HR marketplace and the importance of both demand generation and awareness-marketing activities. It will also provide a framework for making smarter marketing budget and allocation decisions.
Mark Willamam, Founder and CEO HR Marketer
Tuesday
October 1
Function Session Description Speakers
8:45 - 9:30 a.m. Session 2020 Digital Marketing Trends: Recommendations for HR-Tech Marketers
ABM. SEO. Email nurture. There’s so much to know in digital marketing when it comes to HR tech. Looking ahead, there are two things you can count on: 1) things will change fast; and 2) some of your long-held assumptions are out of date. So, what do you need to know to build brand and demand for your HR-tech company in 2020? The B2B marketing experts at The Starr Conspiracy will share what they know to get you ready for the future.
Kevin Magnum, Partner and Managing Director, Starr Conspiracy

Steve Smith, Partner and Chief Marketing Officer, Starr Conspiracy

Brett Starr, Founder and CEO, Starr Conspiracy

Jonathan Goodman, General Manager, Starr Conspiracy
9:30 - 10 a.m. One on One meeting    
10 - 10:30 a.m. One on One meeting    
10:45 - 11:45 a.m. One on One meeting    
11:45 a.m. - 12 p.m. Closing Address    


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