In a talent market where attention is the new currency, recruiters must go where the candidates are—and today, that's on social platforms like TikTok and Instagram. This session explores how social media and video-first sourcing strategies are redefining talent acquisition and how these approaches can be meaningfully integrated into your HR tech stack. Learn how leading organizations are using short-form content, employer branding, and data-driven targeting to move passive viewers to active applicants. Whether you're experimenting with your first social hiring campaign or looking to optimize your funnel, this session will equip you with actionable insights to connect, engage, and convert next-gen talent.