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HR Tech 2025 Agenda

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A Recipe for Success: How Nothing Bundt Cakes Engages 10,000 Frontline Workers

September 17, 2025
People and Culture Theater - Expo Hall
People & Culture Session
Keeping learning and comms fresh across 10,000+ frontline employees in 600+ locations is no piece of cake — but Nothing Bundt Cakes has nailed the recipe! With a mix of smart strategy, seamless technology, and a sprinkle of creativity, they’ve turned a huge challenge into a sweet success.

Get a behind-the-scenes look at:
• The strategies that make learning irresistible and drive real engagement.
• A foolproof method for embedding a new platform: How they rolled out Thrive and made it part of everyday operations.
• A fresh take on frontline comms: Mixing comms and collaboration to build a winning culture — no matter where your people are.

Join Nothing Bundt Cakes’ Anna Marie Samson (VP of Learning, People & Culture) to learn how they are reinventing frontline learning and connection at scale.
 

Session Type

People & Culture Session

Topic

Learning and Talent Development

Learning Objective 1

Drive engagement through creative, frontline-focused learning strategies.

Learning Objective 2

Embed learning platforms effectively into everyday operations.

Learning Objective 3

Build community and culture through smarter communication and collaboration.

Access Type

Expo OR Conference Pass