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HR Tech 2025 Agenda

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Bridging Brand & Talent: Ancestry’s Candidate Journey Blueprint

September 16, 2025
Case Study Theater 2 - Expo Hall
Case Study Session
Attracting candidates is only half the story, converting them into engaged applicants is what drives real hiring success. That’s where employer brand and talent acquisition must work hand in hand to deliver meaningful candidate experiences. 

In this case study, Ancestry reveals how PageUp helps them attract the right talent, guide candidates seamlessly through the journey, and deliver a best-in-class hiring experience.

In this session, you’ll learn how to:
•    Align employer brand and TA strategy to build stronger candidate pipelines.
•    Leverage self-managed career pages to own every touchpoint.
•    Scale automated, personalized candidate journeys.
•    Drive conversion with campaigns, events, and career sites.

Join us to uncover practical strategies you can take back to your own TA team.
Speakers
Kristen Jacobs, Talent Brand & Marketing Manager - Ancestry
Glen Todd, Lead Sourcer - Ancestry
Fiona Moreton, SVP of Global Partners - PageUp

Session Type

Case Study Session

Access Type

Expo OR Conference Pass