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HR Tech 2025 Agenda

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When Culture Converts: Leveraging Your Team as Your Competitive Edge

September 18, 2025
HR Tech Talks Theater - Expo Hall
Tech Talk Session
In today’s market, your next wave of growth won’t come from a new channel, it will come from inside your company. When HR and marketing work in silos, teams misfire, culture weakens, and growth stalls. But when aligned, they become a force that drives both employee engagement and external brand momentum.

In this session, Eric shares how modern organizations are turning their internal culture into a competitive edge. You’ll see how to unlock your team’s potential as brand builders, growth advocates, and key players in transformation. Whether you’re leading HR, marketing, or the entire growth function, you’ll walk away with a clearer strategy for breaking internal barriers and scaling impact — no matter your size.
Speakers
Eric Holtzclaw, Chief Strategist - Liger

Session Type

Tech Talk Session

Topic

HR Transformation

Learning Objective 1

Break the Silo Trap: Identify where HR and marketing misalign and how unifying them accelerates growth, engagement, and talent attraction.

Learning Objective 2

Apply Internal Culture Strategies to Drive External Outcomes: Analyze examples of how internal brand alignment drives measurable business results.

Learning Objective 3

Operationalize Change: Apply a practical, scalable framework to turn employee experience into your most effective growth engine.

Access Type

Expo OR Conference Pass