In today’s market, your next wave of growth won’t come from a new channel, it will come from inside your company. When HR and marketing work in silos, teams misfire, culture weakens, and growth stalls. But when aligned, they become a force that drives both employee engagement and external brand momentum.

In this session, Eric shares how modern organizations are turning their internal culture into a competitive edge. You’ll see how to unlock your team’s potential as brand builders, growth advocates, and key players in transformation. Whether you’re leading HR, marketing, or the entire growth function, you’ll walk away with a clearer strategy for breaking internal barriers and scaling impact — no matter your size.