From Boomers to Zoomers: Health Benefit Engagement Strategies for Multi-Generational Success
September 16, 2025
Oceanside B Ballroom
Breakout Session
Most employees see the advantages of a technology-enabled health benefits experience, though their preferred digital interactions vary by generation. This session will explore the digital common ground in a multi-generational workforce, expose the nuances, and debunk certain stereotypes. For example, Gen Z employees may be digital natives, but do they only want digital experiences when it comes to health benefits? And how do older generations really feel about the use of AI in their health interactions?
Session Type
Solution Session
Topic
Employee Experience Journey
Learning Objective 1
Analyze how different generations think about digital technology when selecting and using their benefits.
Learning Objective 2
Develop tech-fueled education, guidance, and communications that engage a multi-generational workforce.
Learning Objective 3
Leverage the HR tech stack to support each generation uniquely and consistently.
Access Type
Conference Pass