Skip to main content

HR Tech 2025 Agenda

Big-hero

Loading

From Boomers to Zoomers: Health Benefit Engagement Strategies for Multi-Generational Success

September 16, 2025
Oceanside B Ballroom
Breakout Session
Most employees see the advantages of a technology-enabled health benefits experience, though their preferred digital interactions vary by generation. This session will explore the digital common ground in a multi-generational workforce, expose the nuances, and debunk certain stereotypes. For example, Gen Z employees may be digital natives, but do they only want digital experiences when it comes to health benefits? And how do older generations really feel about the use of AI in their health interactions?
Speakers
Sarah Haflett, Vice President, Fidelity Health Thought Leadership - Fidelity Investments

Session Type

Solution Session

Topic

Employee Experience Journey

Learning Objective 1

Analyze how different generations think about digital technology when selecting and using their benefits.

Learning Objective 2

Develop tech-fueled education, guidance, and communications that engage a multi-generational workforce.

Learning Objective 3

Leverage the HR tech stack to support each generation uniquely and consistently.

Access Type

Conference Pass