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From Boomers to Zoomers: Health Benefit Engagement Strategies for Multi-Generational Success
Most employees see the advantages of a technology-enabled health benefits experience, though their preferred digital interactions vary by generation. This session will explore the digital common ground in a multi-generational workforce, expose the nuances, and debunk certain stereotypes. For example, Gen Z employees may be digital natives, but do they only want digital experiences when it comes to health benefits? And how do older generations really feel about the use of AI in their health interactions?
