Why SMBs Will Benefit Most from FinTech and HRTech Convergence: A Case Study
September 16, 2025
Mandalay Bay J Ballroom
Breakout Session
A few decades ago, payroll was a backend software solution. But over the past few years, things have changed. A powerful convergence of fintech innovation and major HR platform investments in user experience is now setting up payroll companies to become the leaders in fintech products, with differentiated data and simplified distribution. That is especially the case in the SMB market where business owners often look for an all-in-one solution to oversee their finances and manage their workforce.
Join a dynamic conversation with leaders at the forefront of this transformation. Moderated by fintech expert Samir Desai of CashApp, this session brings together Kelvin Li, Group Product Manager at Intuit, and Nico Simko, CEO and co-founder of Clair, to debate and discuss the future of pay.
Join a dynamic conversation with leaders at the forefront of this transformation. Moderated by fintech expert Samir Desai of CashApp, this session brings together Kelvin Li, Group Product Manager at Intuit, and Nico Simko, CEO and co-founder of Clair, to debate and discuss the future of pay.
Session Type
Core Session
Topic
HR Tech for Small and Medium Enterprises (SMEs)
Learning Objective 1
Identify the shifts that are turning payroll platforms into distribution hubs for new fintech products—especially in the small- and midsize-business (SMB) segment.
Learning Objective 2
Understand the strategic rationale and key components driving large-scale platform partnerships (like QuickBooks/Clair) to deliver innovative financial wellness benefits.
Learning Objective 3
Understand the impact of embedded on-demand pay on SMB employee retention and financial well-being.
Access Type
Conference Pass

