Future-Proofing Benefits Delivery for Tomorrow’s Workforce: What Gen Z Really Wants – and How to Deliver It

17 Sep 2025
Oceanside C Ballroom
Core Session
As Gen Z and Millennials become the dominant force in the workplace, HR and benefits leaders must evolve legacy systems and static strategies to meet rising demands for intuitive, digital-first experiences. This generation expects more than just access—they want meaningful benefits, delivered in real time, tailored to their needs, and embedded in the flow of their everyday lives.

Compared to their Boomer counterparts, Gen Z wants six times more “delighter” benefits, like mental health support, financial assistance, and wellness programs, and Millennials are not far behind.

This session will explore how leading organizations are evolving their benefits strategies by using technology to make smarter, faster decisions. You’ll learn from Panasonic's Director of Total Rewards, Barbara Fick, on practical ways to build a benefits experience that’s more adaptive, data-informed, and aligned with the expectations of an emerging workforce.
Speakers
Barbara Fick
Barbara Fick, Director of Total Rewards - Panasonic North America
Bridget Mortland
Bridget Mortland, Head of Marketing & Product Solutions - Businessolver