Training Time Travel: How Circle K Delivered Years of Experience in Days to Boost Customer Service and Sales with Game-Based Learning

17 Sep 2025
Case Study Theater 2 - Expo Hall
Case Study Session
In today’s skills-based economy, the speed at which employees reach competence is not just a training metric—it’s a revenue-critical business driver. 

Building faster PDFs or training videos with AI won’t accelerate true learning impact. Dramatically reducing time to competence requires a complete shift in training methodology—leveraging immersive technologies that enable deeper learning and safer application of knowledge before employees interact with customers.

Join Greg Hull and Tess Russell as they share how multi-national retailer Circle K condensed years of real-world experience into just days using game-based learning and AI simulations. Learn how this approach built confidence, improved service, increased sales, and drove measurable performance across the business.
Speakers
Tess Russell
Tess Russell, Global Account Director - Attensi
Greg Hull
Greg Hull, SVP Commercial Operations/Managing Director US - Attensi