How DIRECTV Beams in Benefits That Drive Business Value with Alight

18 Sep 2025
Case Study Theater 1 - Expo Hall
Case Study Session
In a world where rising costs and disjointed experiences threaten to drown out the signal, DIRECTV is streaming a smarter benefits experience for their people. By Working with Alight, they’ve navigated their spin-off as a standalone company, forging a new era that has turned HR complexity into clarity, employee outreach into healthcare outcomes, and their health benefits into a business advantage.

In this session, you’ll learn how DIRECTV worked with Alight to:
•    Simplify the complex by consolidating legacy benefit plans and systems into a single, unified experience.
•    Elevate engagement through AI personalization and a high-touch approach to health and benefits— delivering millions in savings and program value.
•    Target personalized messaging to high-cost claimants, helping those in need to navigate the most challenging parts of healthcare.
Speakers
Matthew Lucy
Matthew Lucy, VP of Rewards - DirecTV
Rob Sturrus
Rob Sturrus, Chief Client Officer - Alight
Charles Hetzel
Charles Hetzel, VP Strategic Accounts - Alight