Win the Talent War: Give Gen Z and Millennials What They (Really) Want
September 26, 2024
People and Culture Theater
With Gen Z and Millennials making up 30% and 35% of the workforce respectively, understanding how to engage these groups effectively is crucial. Join us for an insightful and timely dialogue between Jeff Fromm, a leading voice on Gen Z and Millennial behavior, and Jeni Burckart, an authority on workforce education assistance benefits. This session will explore how investing in education-related benefits, such as tuition assistance and student loan relief, can distinguish your organization in the eyes of younger generations. Explore the impact of rising education costs on quality of life and discover how targeted benefits can make a significant difference in employee wellbeing. Learn how intentional benefit design can enhance recruiting, reduce turnover and strengthen your employer brand. Gain practical, evidence-based strategies to refine your talent management approach.
Speakers
Session Type
People and Culture
Learning Objective 1
1) Understand why education assistance benefits are increasingly important to Gen Z employees compared to traditional benefits like healthcare and a 401(k).
Learning Objective 2
2) Explore how companies are offering student loan debt and tuition assistance benefits to help fill critical roles, reduce turnover and foster employer loyalty.
Learning Objective 3
3) Learn best practices for engaging Gen Z and Millennials in education-related benefits and enhancing their overall appreciation.