2016 Program Materials
Gain maximum visibility with a Diamond, Platinum or Gold Sponsorship!
Contact your sales
representative today!


Fred Kurst Fred Kurst
Southeast, Southwest, West, Europe, Asia
Phone: 703-393-8304
Email: fkurst@lrp.com
 
Nancy Sommar Nancy Sommar
Northeast, Midwest, Canada
Phone: 215-784-0910,
ext. 6231
Email: nsommar@lrp.com


Sponsor Contract

Branding Sponsor Contract


Sponsor a Pre-Conference Session

New this year!
 
Empower women to grow professionally and personally in the HR and HR technology fields by sponsoring the inaugural
Women in HR Technology

pre-conference event!
In addition to our standard sponsorship offerings
you also get:
Diamond
$40,000
Platinum
$30,000
Gold
$20,000
Your company's full-color logo on the conference homepage
Your company's full-color logo on the cover of the 2016 Show Guide
Premium event-wide recognition with your company's full-color logo at the entrance to the exhibit floor and on three professionally produced three-sided meter panel signs in strategic conference locations
Premium recognition on large video screens in advance of every General Session
Premium logo position on all direct mail pieces and print ads
Extra priority points for on-site booth pick for the 2017 show
Premium company profile and full-color logo on the HR Tech Mobile App and in the 2016 Show Guide up to 1200 characters up to 900 characters up to 450 characters
Full conference passes for your organization’s employees — each valued at $2,095.00! 5 passes 3 passes 2 passes
Full buyer passes for you to invite your best qualified customers to attend as full conference attendees— each valued at $2,095.00! 6 passes 5 passes 3 passes
FREE Tickets to Human Resource Executive®’s HR Executive of the Year Black Tie Award Dinner 4 tickets 4 tickets 2 tickets
1 pre-show email blast to registered attendees    
2-page, full-color ad in the 2016 Show Guide -— a $6,200.00 value!    
1-page, full-color ad in the 2016 Show Guide — a $4,200.00 value!    
Rotating 300 (w) x 250 (h) banner ad on the HR Technology Conference homepage  
Banner ad in one of Human Resource Executive® e-newsletters  
Unlimited staff passes for your booth  
Sponsorships can increase traffic to your booth by 100%!

Along with increased exposure and the benefits specific to the sponsorship you choose, a conference sponsorship also gives you:

  • Recognition on the cover of more than 440,000 conference brochures if reserved by June 1 and on the conference website before, during and after the show — totaling more than 1.5 million impressions if you act quickly!
  • Event-wide recognition with your company’s full-color logo at the entrance to the Expo Hall and on three professionally produced three-sided meter panel signs in strategic conference locations
  • Recognition on large video screens in advance of every General Session
  • Your company’s full-color logo on the HR Tech Mobile App and in the event Show Guide
  • A FREE mailing list of pre-registered attendees for one-time postal use — enabling you to drive traffic to your booth before the show even begins — a $900.00 value!
  • Extra priority points for on-site booth selection for the 2017 event
2016 Conference Sponsorship Opportunities
Click on the sponsorship title below for description.
 

Opening Night Reception - SOLD $46,000

Kick off the conference by sponsoring Tuesday evening’s Expo Hall reception. This is the perfect opportunity to stand out as a premier business in the industry and to have in-person contact with the entire HR Tech community. You may choose to enhance the event with additional branding, and this is the only opportunity where you may market in the Expo outside of your booth space. Your team will be permitted to greet attendees in the food and beverage area. You’ll be listed as the sponsor of this event on the agenda, the Mobile App, the website and via email.

Official Conference T-Shirts $40,000

Sponsor the official conference t-shirt and get exposure at the conference and for years to come! This premium quality t-shirt, given to all full conference attendees, will feature your artwork prominently displayed on the back with the conference logo on the front. Plus, as the sponsor you get to pick the color of the t-shirt. This is a great way to continue to spread your message well after the conference as attendees take the t-shirts to their homes all across the country to wear again and again!

Technology Lounge - SOLD $38,000

Give attendees a place to relax while recharging their mobile devices in the Technology Lounge. Attendees can use the provided computers to check their email while their devices charge, or simply just take a rest. Plus, your logo will be featured on the monitor wrap around a large plasma screen displaying the active and popular #HRTechConf tweet stream. Not only will your company be prominently recognized, but you'll be greatly appreciated while attendees get some much needed time off their feet!

Human Resource Executive®
Cover Photo Promotion - SOLD
$36,000

Our professional photographer will take attendees' photographs that will be featured on 8" x 10" mock-ups of the Human Resource Executive® magazine cover. Your logo appears on the cover photo frame and invitations. Plus, attendees will be directed to your booth to pick up their photos. Call for details on additional benefits of this unique sponsorship.

Shuttle Bus $36,000

Stay on the minds of attendees as they travel between the conference hotels and McCormick Place each day! A banner with your logo will be prominently placed on the side of each bus, as well as a headrest cover with your logo placed over each seat.

Awards Luncheon - SOLD $29,500

Your company will take center stage at an event attended by virtually every full conference attendee! We'll recognize you from the podium and on the Mobile App, and provide signage that can be seen as attendees enter. Plus, you'll get the exclusive opportunity to play a 60-second video between lunch and the awards. If you'd like to add a personal touch, your staff can greet attendees at the door. Take it a step further and have your staff hand out a promotional item as a gift to attendees or simply have your promotional items placed on tables near the door. This high profile event will provide your company with some of the best visibility available at the conference. Additionally, you'll receive 10 passes for your booth staff to attend the luncheon.

Attendee Bags - SOLD $28,000

The first item spoken for almost every year. Each full conference registrant receives a top quality bag which you choose from a selection of bags, that is imprinted with your two-color logo and the conference logo. This sponsorship provides great exposure long after the event has ended as attendees take the bags home to use.

Relax & Recharge Lounge - SOLD $30,000

Associate your company’s name with the show’s most sought after service by sponsoring this lounge featuring professional massages and a kiosk for attendees to recharge their devices. We'll provide signage near the lounge recognizing you as the sponsor so attendees are sure to see your company's name. Plus, you can drive traffic to your booth by having attendees visit your booth to receive a voucher for their FREE massage. For even more exposure, provide shirts for the massage therapists to wear with your company’s logo and message.

Mobile App - SOLD $26,000

Be the exclusive sponsor of the official app for the 2016 HR Technology Conference and be at the attendees' fingertips before, during and after the conference as they use the app for all the session and exhibitor information. Your company will be prominently recognized with your full-color logo integrated into the app — giving you several months of prime exposure!

Box Lunch in Expo (Thurs.) - SOLD $24,500

Just about every attendee comes to get their lunch in the Expo on Thursday. We'll insert the promotional piece you supply in all of the boxed lunches so that everyone will receive one. You can provide lunch bags, napkins and/or cups with your company's logo for added visibility. We'll supply signage that no one will miss and recognize you as the sponsor on the Mobile App!

Fruit Infuser Water Bottles - SOLD $21,000

You pick the color of the lid and bottle and we’ll place your one-color logo along with the conference logo on re-usable infuser water bottles provided to full conference attendees when they check-in. Then you provide fresh cool water and fruit and we’ll provide signage to instruct attendees to visit your booth to fill their bottles. You’ll maintain high visibility even after the conference as attendees carry this in-demand item wherever they go.

HR Tech Insiders
Blog Squad & Lounge - SOLD
$20,000

As the sponsor of the official HR Tech Insiders Blog Squad & Lounge, you'll gain extra recognition among bloggers at the event. Your company will be recognized everywhere the HR Tech Insiders Blog Squad is mentioned. We’ll produce your company’s full-color logo on signage outside the Blogger Lounge specifically designed for them, and give you the exclusive opportunity to furnish cups and napkins for the refreshments we’ll provide. Plus, there will be plenty of comfortable seating so be sure to bring some of your literature for the bloggers to browse as they take a break from the hustle and bustle of the show.

Badge Lanyards - SOLD $18,500

This always-on-display item is a high-visibility opportunity to increase the awareness of your company at the show. We reproduce your logo on more than 8,500 double-sided lanyards that attendees use to hold their name badges.

Twitter Feed Outside General Session Room $18,000

Ensure your company is seen repeatedly by attendees on their way to and from the sessions by sponsoring the Twitter feed outside the General Session room. We'll place your full-color logo on the monitor wrap surrounding a plasma screen TV displaying the #HRTechConf tweet stream.

Press and Analyst Room - SOLD $17,500

We’ll produce your company’s full-color logo on signage outside the dedicated room. Your company’s website will be the default homepage on the computers in the room and you'll have the exclusive opportunity to furnish cups and napkins for the refreshments we’ll provide. This is a great way to get your name in the front of the leading industry analysts and the media!

Registration Area - SOLD $17,500

Your company's logo will be one of the first things attendees see as we include your full-color logo on the kick panels of the registration units as well as on a backdrop behind where they pick up their credentials — giving you the first big visibility of any company participating in the event.

Badge Inserts - SOLD $17,000

Have a new product to announce? A reliable brand to draw attention to? A great booth promotion? Put every attendee badge to work for you! We'll also give your logo prominent placement on the badge itself. Then, spread your custom message by providing an advertisement card we’ll insert with each badge. Extending above the badge, the inserts instantly get eyeballs on your quick-hit message. Double-side it and double your exposure, as your ad shows through the back of each badge’s clear protective cover — ensuring that attendees can’t miss your message!

Expo Hall Aisle Signs - SOLD $16,000

We'll incorporate your company's logo with the show logo on full-color drop down aisle signs in the exhibit hall. This year's floor plan guarantees a minimum of 10 back-to-back signs — a great way to get your company in front of attendees no matter where they are in the Expo.

Expo Map - SOLD $13,000

This 34" x 22" fold up map of the Expo Hall, with the list of exhibitors, is distributed to all Expo attendees to help them navigate the show floor. Your company's booth will be highlighted on the plan and exhibitor listing, your full color ad will fill the entire back side, and your company logo will be prominently displayed on the piece as the sponsor.

Wi-Fi Speed Boost - SOLD $12,000

Boost attendee browsing speeds by upgrading the Wi-Fi provided by McCormick Place. Enhance your exposure with a custom splash page. A great way to get your company name and products directly in front of anyone needing to check in at the office, surf the web, or just stay connected.

Schedule of Events $9,500/day

Your marketing message will be prominently featured when you provide your 7.5" (w) x 2" (h) full-color ad to be included on the flyer listing the next day’s schedule, which will be delivered each evening to attendees’ guest rooms at 3 of the official conference hotels. Be the first brand attendees recognize as they plan their day.

Session Notepads - SOLD $9,000

We'll place the notepads that you provide on tables at the General Sessions and at the entrance to each session room throughout the event. Attendees will use them to take notes during sessions and won't be able to miss your marketing message as they write!

Online Program Materials - SOLD $7,500

Sponsor the program materials that are made available online and you'll gain exposure that lasts well after the event. We'll print a full-color insert with your company's logo distributed to attendees with the password to access all the materials from the event. Then your interstitial ad will run each time attendees access the program materials for months after the event.

Audio Visual (General & Breakout Sessions) - SOLD $7,000

Here's a sponsorship that will have your logo in front of attendees throughout the entire conference! A full-color sign with your company's logo will be the first thing people see as they enter the session meeting rooms. Plus, your logo will appear on screens before every General Session. This amounts to more than 60 "mini" sponsorships — a great value!

Continental Breakfasts
Wed. - SOLD
Thurs. - SOLD
$6,900 each

Get the attendees off to a great start — and get them thinking about your company — first thing in the morning. Each breakfast will feature your company's logo prominently displayed on professionally produced signs near many food and beverage stations. Additionally, your company will be recognized as the breakfast sponsor on the Mobile App and in a tweet sent out that morning. Send us napkins and cups with your logo to increase your visibility! Plus, get 4 passes for your booth staff to attend the breakfast.

Refreshment Breaks
Wed. AM - SOLD
Wed. PM - SOLD
Thurs. AM - SOLD
Thurs. PM
$6,900 each

Attendees will be sure to thank you for providing a well-deserved break between sessions. We'll produce and prominently display signs with your logo at several food and beverage stations in the Expo Hall. Plus, your company will be recognized as the break sponsor on the Mobile App and in a tweet sent out right before the break. Further your exposure by providing cups and napkins with your logo as well as promotional material at the tables.

Dessert Break in Expo (Wed.)
- SOLD
$6,500

Link your company's name to an event that everyone enjoys — a complimentary dessert in the Expo following Wednesday's luncheon. We'll produce signage, post to the Mobile App and send out a tweet thanking your company for satisfying every attendee's sweet tooth. By providing napkins and coffee cups with your logo, you can add to the name recognition this event will provide.

Exhibitor Lounge - SOLD $6,500

Are you marketing to the exhibitors? If so, then this is the sponsorship for you. Get your message in front of our exhibitors as they head into this lounge stocked with beverages and snacks. Tables and chairs are provided, so be sure to bring literature that exhibitors can browse through as they take a break from the Expo floor.

Continental Breakfast (Fri.) - SOLD $5,900

Get the attendees off to a great start — and get them thinking about your company — first thing in the morning. The breakfast will feature your company's logo prominently displayed on professionally produced signs near many food and beverage stations. Additionally, your company will be recognized as the breakfast sponsor on the Mobile App and in a tweet sent out that morning. Send us napkins and cups with your logo to increase your visibility! Plus, get 4 passes for your booth staff to attend the breakfast.

Audience Polling - SOLD $5,500

Your company will be front and center in the Opening General Session when you sponsor the system that allows attendees to vote on questions posed by the Conference Chair. Your full-color logo will appear on the session's video screens during the polling, and we’ll provide signage at the entrance to the rooms where this session is held.

Registration Pens - SOLD $5,500

Have your branded pens be the only ones used at registration! Your company will provide the pens, giving you early exposure to attendees at check-in and continuous exposure as they carry your pens with them throughout the conference.
Shoe Shine Station Call for pricing


2016 Enhanced On-Site Branding Sponsorships
Branding sponsors receive the same deliverables as conference sponsors except for Pre-Show Mailing List.
Click on the branding sponsorship title below for description.

Stair Decals & Side Clings $50,000

Keep your message in front of attendees for the duration of the Conference. We’ll produce decals with your full-color artwork to be placed on each step, as well as clings on the glass sides of the staircase. This sponsorship is a great way to keep your company prominently displayed in a high traffic area and increase your overall visibility at the show!

General Session Video Advertising $12,000 (Non-Exclusive)

Grab the attention of attendees in HR Tech’s popular General Sessions! Your company will provide a video, up to 60 seconds in length, that will run in the midst of the walk-in slides and house announcements loop during the General Sessions. Hurry…limited to three companies.

Escalator Clings & Runners $40,000

With this sponsorship, attendees are sure to see your message as they make their way through McCormick Place. With your full-color artwork, we'll produce large clings for a set of 3 escalators and attach them to the sides, as well as the metal that runs the entire length of the escalator. Attendees can't miss your company's message each time they use, or even just pass by, the escalator.

Hotel Key Cards $35,000

Hotel Key Cards are used by attendees multiple times every day, so make sure your logo and message are on the key cards at 3 of the conference hotels (Hyatt Regency Chicago, Hyatt Regency McCormick and Hilton Chicago). We'll produce key cards with your artwork so you keep your company in front of attendees from check in to check out.

Single-Sided Banner $25,000 (20' x 20')
$14,000 (20' x 7')

We'll produce your full-color, single-sided banner that will be prominently displayed in high traffic areas. A great way to increase your visibility at the show! Call for details on where your banner will hang. Includes the cost of the banner which you can take home to use again!
Call for pricing & availability on Hanging Column Banners

Hotel Guest Room Drop $12,500 (Flyer & Gift)
$11,500
(Flyer Only)

Our diverse group of attendees has one thing in common: they'll be checking into a conference hotel. You provide the flyer which will be included in a clear bag delivered to 3 of the official conference hotels (Hyatt Regency Chicago, Hyatt Regency McCormick and Hilton Chicago) on the evening of your choice. What a great way to greet our guests — and guarantee they'll have you in mind when they hit the show floor.

General Session Flyer Drop
Tuesday - SOLD
Wednesday - SOLD
Thursday AM - SOLD
Thursday PM
Friday
$9,500 (Tues. - Thurs.)
$6,500 (Fri.)

Almost every attendee comes to the General Sessions making it the perfect opportunity to share your message. You provide the flyer and we'll place it at each of the attendees' tables before your chosen session begins. Only 5 opportunities available.

Expo Hall Carpet Decals $8,000

Eye-catching and hard to miss! Place your artwork strategically on the main walkways of the Expo Hall. We'll adhere six of your decals (approximately 4' x 4') to the Expo's carpeted aisles in high-traffic areas. A great way to reach attendees as they tour the exhibits. You provide the artwork and we'll do the rest.

Double-sided Meter Board $3,750

Your company's message will truly be on display with this 38.5" x 93" double-sided sign. Placed in a key high-traffic location, this sign is sure to draw traffic towards your company and booth.
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